Activity Does Not Equal Results

Performance is the end result of activity, but activity does not necessarily equal results. Have you ever had a sales rep who worked long hours, made hundreds of cold calls, sent out dozens of proposals, and hardly ever closed a deal? I think most of us have had someone like this working for us. They are always busy - always doing something, yet their results were dismal. Why? ACTIVITY DOES NOT EQUAL RESULTS As CEOs, we should be more concerned with results (output) than how people get there. Of...